Advertising vs Public Relations

Media Relations, Healthcare Public Relations, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business. In a way, marketing is to advertising what public relations are to media relations. The latter are parts of a bigger whole. They are inseparable, interconnected, and powerful tools in every outreach strategy.

Successful marketing is expected to conduct a message from the brand to a wide audience. One of the channels used for that purpose is media relations.

Media relations (MR) is a symbiotic bond between the public relations team and journalists. Every reporter knows how much time and effort it takes to gather quality information and build a story.

Journalists profit from this cooperation by receiving a quick and easy access to relevant info. On the other hand, brands need PR and especially media relations, because it provides free advertising for the company. This is something no brand can afford to miss.

Moreover, media have expanded from the original term encompassing traditional news outlets such as newspapers, radio, and television. Nowadays, social media and blogs have joined the family.

Media relations begin with an update or news a company wants to distribute. This task befalls the PR team and more specifically its MR experts. The news must be prepared in a public-engaging way and then presented.

Every MR team or professional should develop and nurture as many good quality relationships with contacts among media representatives as possible. At the same time, with a contact inside the company, journalists will have a focal point to address when they need to and get a reliable answer on time.